AI Ethics · Our Responsibility.
Brands on Florye share a commitment.
Access to the platform rests neither on company size nor revenue. It rests on a shared conviction: AI serves creation, not simulation.
What the Florye signature represents.
Every visual produced on Florye carries verifiable provenance: C2PA signature, invisible watermark, digital fingerprint. This provenance is not a technical detail. It's a commitment. Brands on Florye share a common standard: transparency in how AI is used.
A standard above the legal minimum.
EU AI legislation permits the use of synthetic content in advertising, subject to consumer disclosure. The law requires transparency, not prohibition. Florye goes further. Brands on the platform commit not to use AI to simulate customer testimonials. This is not an imposed constraint. It's a shared value.
Access that is earned.
Joining Florye is a process. Each brand's AI generative practices are reviewed at application and evaluated on an ongoing basis. This mutual attention ensures that the Florye signature retains its value for all brands that carry it.
Shared monitoring.
Florye reviews each brand's publicly accessible content: advertising campaigns, organic posts, testimonials on the website. This monitoring identifies AI-generated UGC presented as authentic. It relies exclusively on public data and operates as a form of collective protection.
Consistency matters more than volume.
Each brand's ethical score runs on a logarithmic scale. A practice contrary to the platform's commitments has a significant impact that cannot be offset by compliant practices elsewhere. This model reflects a conviction: trust is built over time and can fracture in an instant.
Trust can't be generated.
Florye produces campaign visuals: a product, a surface, a light direction. These assets are declared, signed, and traceable. AI-generated UGC pursues a different goal: creating the appearance of an authentic relationship between a consumer and a person who doesn't exist. The first is creation. The second is simulation. This distinction is at the core of Florye's identity.
Being on Florye.
Presence on the platform means your brand uses AI to create, within a transparent and verified framework. Your visuals carry authenticatable provenance. Your practices align with those of every other brand present. It's a circle of trust. Not a badge.